Enter the Small Producer Quality Food Awards today!
The Small Producer Quality Food and Drink Awards, in partnership with Co-op, is a new initiative designed to help get small producers in front of the people that matter.
All entries will receive feedback from an expert panel of judges, and the winner will receive a local/national listing in Co-op stores, and much more!
Enter your product into any of our five different awards, and you will automatically get entry into the Small Producer Quality Food and Drink Awards. We have an award for every product, and small producers receive a discounted entry.
What are the Quality Food and Drink Awards?
The Quality Food and Drink Awards are the food and drink industry’s most prestigious product awards. Described as ‘the Oscars for food producers and retailers’, the awards have been around for almost 40 years. The Quality brand also has foodservice awards for catering products, Good Choice! awards for healthier choice products and Local Shop awards for own label and wholesale products. The blue Q is recognised as a mark of quality wherever it is seen.
Why should I enter?
It is your opportunity to get your products in front of respected independent industry judges and, as a small producer, you get an opportunity to ensure that buyers from the Co-op see your entry and, if shortlisted, you get to present your product to them in person. Every entry also gets valuable feedback from the knowledgeable judging panel to help with product development.
Aren’t these awards just for the big boys, the supermarkets and such-like?
Not at all. There is a dedicated Small Producer entry channel that has huge benefits for businesses that have fewer than 10 staff and turnover of £2 million or below. As a small producer, you will get extra support from our awards partners. The Co-op are partnering with Quality Food Awards to find new local suppliers and award winners will get a listing at the Co-op – and, don’t worry, you don’t have to supply the entire nationwide supermarket, they will work with you to supply your local Co-op to the level that you can comfortably do so. Shortlisted small producers get a detailed consumer marketing report from VYPR and receive media training on how to present at a ‘Dragons’ Den’ style presentation to Co-op executives. On that day, finalists will also have a chance to have a pop-up stand at the Co-op headquarters atrium – a great opportunity to meet buyers and senior executives. Finally, the shortlisted finalists will enjoy mingling with the great and the good of the UK food and drink industry at the awards ceremony at Grosvenor House Hotel, London, on 9 November.
What happens if I win?
Well, apart from the beautiful Q trophy you’d get on the night, you get a day at Cactus Kitchens (the creative kitchen space located above the set of Saturday Kitchen Live and home to The Michel Roux Jr Cookery School) for innovation testing and product development with Tastemakers, the award-winning food and beverage innovators. You get PR support for your brand and a whole year’s worth of coverage on Simply Good Food TV. Most importantly, you’ll have earned the right to use the Q winner logo on pack and in all marketing collateral. This is universally recognised by the food retailing industry as a mark of excellence.
I can enter other awards for a lot less money – why should I go for Quality?
Other awards may be cheaper but they don’t have the same prestige as Quality Food Awards. The Q is much harder to earn and is not as common as other logos on pack. It is a real mark of differentiation between you and your competitors. Plus, as a small producer, you get a whopping £335 saving on each entry. The small producer fee is just £119 + VAT (standard entry fee is £454 + VAT).
Okay, I’m convinced – where do I enter?
Visit uk.qualityfoodawards.com and click on the Small Producer page to get your Small Producer Entry Discount. If you have any questions about your entry, email Sarah Ray at firstname.lastname@example.org