Danish homewares store, Søstrene Grene, to launch in Derby’s Derbion Shopping Centre this November

To celebrate the launch of Søstrene Grene at Derbion Shopping Centre on Friday 4th November, the store will be offering a free rug and exclusive goodie bags for the first 100 customers.

 

Danish homewares store, Søstrene Grene, is set to open its fifth British store in Derby, Derbyshire, this November. Joining four locations across the Northwest and Midlands, the 4000 sq ft store will be located at the Derbion Shopping Centre.

 

Customers can expect minimalistic, Scandinavian designs in a wide range of homewares, furniture, kitchen products, Christmas decorations, gifts, wrapping paper, cards, hobby crafts, toys, accessories and “mini home” products for children. 

 

In celebration of the launch, the first 100 customers to enter the new Derby store on Friday 4th November will receive a free large, tufted rug and be greeted with an exclusive canvas goodie bag, filled with a selection of Søstrene Grene products. Any prize giveaways for lucky shoppers will be provided in voucher form to be redeemed another day.

 

Every Søstrene Grene store, is designed to give customers a break from their busy lives, as they search the shelves for new and exciting finds. As a retail chain they aspire to enrich everyday life with aesthetic designs, creativity, joy and ‘hygge’ – a special state of contentment, warmth and belonging. The layouts are like labyrinths, with Nordic inspired aesthetics and colourful products neatly displayed in wooden crates under relaxed, subdued lighting.

 

The Derby store will also introduce Søstrene Grene’s new concept which offers a shopping experience designed to invoke the senses. The retail chain has worked to evolve the well-known labyrinth to create a more organic flow and add to the journey through the store. Large squares to showcase the product categories have been incorporated into the store design to allow customers to take a break without having the feeling of blocking the flow of the labyrinth.

 

CEO and co-owner of Søstrene Grene, Mikkel Grene, comments: “We are very happy to be opening a store in Derby which will introduce our new shopping experience to the Derbion Shopping Centre, as this will be our very first Søstrene Grene store in the UK presenting our new store concept called ‘Retail for the Senses’. We cannot wait to invite both new and existing customers inside for a moment of ‘hygge’ in Derbion this autumn and throughout the upcoming Christmas season.”

 

The opening of the Derby site will be the second addition to its East Midland locations, following the successful opening of Søstrene Grene’s first UK store in Nottingham in 2016.

 

Jonathan Cooper, joint venture partner, comments: “We are very excited to be opening our next British store and could not be happier to see Derby added to our list of UK locations. As a social hub for the city and an evolving destination, Derbion Shopping Centre is the perfect fit for us to expand our collection of stores. Surrounded by really strong brands, we think our homeware will make a great addition to the centre’s offering.”

 

“The response to our UK roll outs so far have been phenomenal with shoppers loving our unique Danish designs, competitive price points and products that are relevant to today’s post-covid environment.”

 

“Our launch day will see great giveaways for some lucky shoppers and we’re very much looking forward to what we hope will be a great turnout as we finally open our doors.”

 

To find out more about Søstrene Grene visit: https://sostrenegrene.com or follow them on Instagram: @sostrenegrene

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