TWO GLOBAL COMPANIES SIGN UP TO ‘MADE IN DERBYSHIRE’ CAMPAIGN
Fine bone china manufacturing specialist Royal Crown Derby and aerospace giant Rolls-Royce are the latest members to sign up to the ‘Made in Derbyshire 2015’ campaign celebrating everything that’s great about the county.
Derbyshire County Council is a lead partner in the campaign working with other local councils, cultural groups and tourism organisations to promote and boost the local economy through its products, culture, festivals and sporting events.
Royal Crown Derby is renowned for creating high quality English fine bone china at its historic factory in Osmaston Road, Derby where it employs 200 skilled craftspeople.
The famous porcelain manufacturer is one of the oldest remaining in England and has been producing handcrafted tableware, giftware and collectables in the county since 1750.
Other new sign-up Rolls-Royce has had a presence in Derbyshire since building its engine manufacturing factory in Derby in 1908 where it now employs 12,000 people – the largest concentration of Rolls-Royce employees in the country.
Derbyshire County Council Cabinet Member for Health and Communities Councillor Dave Allen said: “We’re very proud that two global manufacturing brands with roots in Derbyshire have signed up to our campaign.
“Made in Derbyshire is all about highlighting and celebrating what makes our county great and both Royal Crown Derby and Rolls-Royce are a big part of that.”
Almost 800 local groups, organisations and businesses including Toyota, The National Trust, Denby, John Smedley and the National Forest have so far signed up to Made in Derbyshire.
Royal Crown Derby Sales and Marketing Director Christopher Oakes said: “This county has a rich and talented business network which we have always been proud to be part of.
“We are excited to have formalised our part in this vibrant and skilled community by signing up to the Made in Derbyshire campaign and we look forward to working alongside other businesses that fly the flag for the region on a national and international stage.”
Made in Derbyshire events are running throughout the year to highlight the county’s unique people, places and products – and also leave a lasting legacy by putting Derbyshire’s local stamp on the national stage.
Rolls-Royce Head of Community Investment and Education Outreach Paul Broadhead said: “We are very happy to support this campaign which highlights the strength and diversity of businesses in Derbyshire.”
Any Derbyshire-based organisation that makes products, organises events or provides a service that is created or based in the county can register as a ‘Made in Derbyshire’ member. As members they get:
Inclusion in a high-profile publicity campaign
A free listing on the Made in Derbyshire website
Free use of Made in Derbyshire branding as part of marketing material
Social media marketing support through the Made in Derbyshire Twitter, Facebook and Pinterest pages
The key aims for the first year are to:
Celebrate life in Derbyshire – the county, its people and everything ‘Made in Derbyshire’
Reinforce Derbyshire as an exciting destination for visitors from all over the UK and abroad
Promote Derbyshire products and attractions and boost the local economy
Nurture new talent and celebrate Derbyshire people
Made in Derbyshire successes throughout 2015 will be developed to make sure the campaign has a lasting effect on the local economy.
For more information and to sign up visit www.derbyshire.gov.uk/madeinderbyshire
WINNING PARTNERSHIP: Councillor Dave Allen and Royal Crown Derby Sales and Marketing Director Christopher Oakes watch gilder Emma Dudley at work as the company signs up to the ‘Made in Derbyshire’ campaign.