Immersive tech studio Bloc Digital announce new virtual platform product

Immersive tech studio Bloc Digital announce new virtual platform product

Digital visualisation and immersive tech studio Bloc Digital are supporting the global shift to digital integration and communication with the launch of virtURL®, a new virtual events and product showcase platform.   

The Derby based company, which pioneers business and industry use of immersive and creative technologies, has announced the industry roll-out of its new digital online solution which combines person-to-person communication and networking in a customisable, interactive, virtual environment.  

Building on its international reputation for digital visualisation and immersive tech services virtURL® I Powered By Bloc: is the first dedicated product to be launched by the business. It is an active response to the unprecedented change faced by organisations as a result of the pandemic.   

Bloc Digital Co-founder and Director, Keith Cox said: “Digital remote communications, networking and interactive experiences are now required to cut across all sectors of a business from operations, product design, marketing, training and skills learning. The restrictions of the COVID pandemic, as well as the need to be more immersive, resilient and sustainable, means that our clients are requiring new ways of connecting, collaborating and marketing. virtURL has been developed to meet this need.  
It delivers innovative virtual environments which maximise personal interaction and communication. It also builds in resilience, adaptability and cost efficiencies. With no licence fees, and just a one-off start-up and customisation cost, our platform offers businesses the ability to cost effectively tailor and brand their environments to suit the developing and ongoing needs of their operations.”  

By integrating online communication, virtual presentations and advanced 360° navigation within one customisable platform, organisations can engage their customers in real-time interactions and 3D product demonstrations, which closely simulate previous in-person live events. 

As well as the ability to hold virtual events and create an online presence at conferences and exhibitions, the platform can also be used for operational purposes such as product development, sales demonstrations and training.   

Head of Sales and Solutions Development, Steve Bentley - who led the design and production of the platform said: “Bloc Digital’s expertise in 3D modelling, animation and software engineering coupled with our experience in developing industry focused solutions, particularly for our engineering and manufacturing global clients, has put us at the forefront of developing solutions which take businesses to a new level of interaction and communication. 

We’ve been working closely with a number of our clients to help meet the new demands of remote working and restricted face to face events by creating virtual and digital solutions.

We’re now delighted to be offering the wider business community the ability to harness these advances in technology with the launch of the flexible virtURL platform.”

The development of the virtURL platform demonstrates the strong commercial growth of Bloc Digital and the expansion of its multidisciplinary offering to be both a service and productbased business. It also reflects the continuous advancements in technology, research and development made by the company over recent years.


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