Great Taste Award for Croots Farm Shop’s rump steak

Derbyshire farm shop Croots has struck gold with its rump steak, winning an accolade in the Great Taste Awards 2016.

The rump steak won a gold star in the annual awards, which are regarded as the ‘Oscars’ of the fine food and drink sector. It is the 13th Great Taste Award presented to Croots Farm Shop, which is based at Farnah House Farm, Wirksworth Road, near Duffield, and the latest of more than 100 different awards the shop has achieved for its products. The judges described the rump steak as “a generous and plump looking steak with a pleasant beef flavour and good marbling. A good depth of flavour which would benefit even more from longer ageing.”

Croots Farm Shop owner Steve Croot said: “The Great Taste Awards are given to the finest food and drink products in the UK, so it’s a fantastic achievement to have won yet another. We’ve now been awarded Great Taste Awards for a wide range of products from our homemade Croots sloe gin to our very own muesli mix, as well as a number of meat products like sausages, our leg of lamb and our sticky maple and hickory belly pork. “The Croots butchers have built up an excellent reputation for their knowledge, skill and advice when it comes to all things meat related, and I’m delighted that their expertise has been recognised once again in such a high profile awards.”

Rump steak is considered to be one of the most flavoursome of beef cuts. The Croots rump steak is home produced at the farm. Great Taste, organised by the Guild of Fine Food, is the acknowledged benchmark for speciality food and drink and has been described as the ‘epicurean equivalent of the Booker prize’. Products awarded one star are viewed as ‘simply delicious’.

Since 1994, more than 100,000 products have been judged by Great Taste, blind tasted by expert judges who discuss the merits of each product in their search for those that deserve to be championed and given a Great Taste logo. The judges are made up of top chefs and restaurateurs, people who run delis and farm shops, top food hall and retail buyers, acclaimed cooks, food writers and journalists, jam and cake experts from the WI, cheese makers and farmers.

Croots Farm Shop was opened more than eight years ago and is run by husband and wife team Steve and Kay Croot at the farm owned by Kay’s parents Jim and Sue Yates. It is open Monday to Saturday from 9am to 5pm (Shires Eatery until 4.30pm) and from 10am to 4pm on Sundays. Croots runs Fresh Fish Thursdays between 9am and 1pm on Thursdays.

For more information, visit Find Croots on Twitter @crootsfarm_shop or on Facebook

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